Tag: "marketing"

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Reference - Comparison Table of Survey Methods and Possible Outcomes

Reference – Comparison Table of Survey Methods and Possible Outcomes

Marketing Surveys / Data Collection Methods – Compare / Pros and Cons With customer surveys and market research, the more information you collect, the better. But, different markets, methods, times, and demographics penetrate differently. The more channels you use, the more customers will respond; but, at what expense and with what certainty? Here is a […]

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Only 25% of companies have conducted Customer Experience Audits across all touch points

Only 25% of companies have conducted Customer Experience Audits across all touch points

Industry Research : The State of Customer Experience Across Asia-Pacific and Japan In a new study on the state of customer experience across APJ (Asia-Pacific and Japan), the Chief Marketing Officer (CMO) Council reports that only 26% of marketers surveyed believe their back office systems and operational structures enable their companies to live up to […]

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Affiliate marketing explained

Affiliate marketing explained

Is There a Future for Energy Affiliate Marketing? It has recently been reported that Ofgem has rejected an appeal from a group of affiliates and networks, who joined forces back in June when a report was published that detailed plans to ban cashback in the energy sector. Following the failed appeal, the ban will go […]

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Free Products Can Produce Profits

Free Products Can Produce Profits

Making Money by Giving Your Product Away I was reading Cory Vanderpool’s article, prompted by an article in The Atlantic about how the Grateful Dead discoveredinnovative marketing secrets almost 40 years before they became mainstream, and I wanted to add some of my own thoughts about one marketing method that is hotly contested today: giving […]

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Linked In Logo

What LinkedIn Thinks About Marketing

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever Today the brand “voice” takes a front seat, while the hard sell takes a step back, and artfully communicating to your audience is critical in a feed-based advertising landscape that is here to stay. In the past few years, there’s been a real […]

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Brands look at Agencies use of Client Data

Brands look at Agencies use of Client Data

Brands Get Nervous About Data Ownership Data is the issue du jour. CEOs are now frequently asked what their “big data strategies” are, and CMOs are being pressured to turn the volumes of information their companies collect into business insights and cunning marketing strategies. That’s prompting many clients to panic and to question where their […]

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5 Steps To Evaluate Your Company's Digital Marketing Strategy

Simple Things You Can Do To Track Your Company’s Digital Marketing Strategy – 10/14/12

5 Steps To Evaluate Your Company’s Digital Marketing Strategy       The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it. Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming about your […]

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New mover marketing programs establish customer loyalty

Marketing Programs, Is The Cost Worth It? – 9/29/12

New mover marketing programs establish customer loyalty Even as most restaurants are increasingly trying to figure out which mobile apps and social media sites to pour their resources into, one “old-fashioned” marketing program continues to generate notable response rates. New mover marketing programs are still helping operators attract new customers and create loyalty because of […]

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The Importance of Call Center Compliance

Call Center Compliance – 9/8/12

The Importance of Call Center Compliance As every business leader knows, there are always going to be times when an organization must take risks.  However, when it comes to regulatory compliance in the call center industry, taking risks should never be an option.  Capital One Financial Corp, which has been working exclusively with low-cost offshore […]

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4 Fabulous Mistakes Committed In Telemarketing Campaigns

Telemarketing Mistakes – 9/8/12

4 Fabulous Mistakes Committed In Telemarketing Campaigns B2b telemarketing is a marketing method that has been used by marketers for the longest time. You’d think that they have already mastered the art of telemarketing by this time; however, that isn’t at all the case. A lot of b2b marketers still commit fabulously embarrassing telemarketing mistakes […]

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Setting the stage for some very severe Student Loan questions 8/11/12

For-profit college practices come under fire in Senate investigation Washington • A Senate investigation of 30 for-profit college companies, including four based in Arizona, accused the schools of focusing on profits over student services, of wasting taxpayer dollars and posting high dropout rates. The two-year investigation by the Senate Health, Education, Labor and Pensions Committee […]

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Social Media By Demographic - Who likes what - Infographic

Who Likes What: Social Media By Demographic – 8/5/12

Who Likes What: Social Media By Demographic Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. […]

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SEO, A Local Approach for National Results – 7/13/12

If you are planning to improve your website rankings on the Internet, you are more than likely considering an investment in search engine optimization. These days, SEO consulting services are the most important investment a company can make. When your website is expertly optimized, you can get a high ROI and long term ranking results that help you grow your company’s revenues online. If you truly want the best service provider, it’s about the easiest decision you can make. An firm’s ability can be tested every day and in real time. For example, if you are searching for an SEO firm in a metro area like Kansas City, simply type in Google: SEO Kansas City. Any company that appears on the first page did not get there by accident. You’ll always get the best SEO results from consulting firms that fight to build and maintain their own rankings.

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Understanding Social Media Marketing In 2012 And Google Panda / Penguin Updates 7/13/12

It is so difficult to keep up with social media marketing in 2012, so much so that even experts are throwing in the towel. Your goal should be, if you want to succeed in business, to maintain a mindset that is proactive and preventative in order to survive. A successful mindset is another way of saying this. The walls should not crash down on you before you do this! Your approach should be to be prepared, and handle all changes speedily and with tact. In a way, it is sort of like chess, where the major players in social media are constantly changing the pieces and rules around. They want innovation and change to route through them, the global monopolist in the social media game.

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Subscribers for Your Newsletter – 7/13/12

If your goal is to boost the number of subscribers to your newsletter, then you need to think of new ways to do things. If you limit yourself, you can’t expect to grow. In order to make things happen and actually keep a consistent flow of subscribers to your newsletter, you should take extra initiative. To help you increase your newsletter subscriber numbers, so fairly simple tips that can be easily applied are given in the article below…

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Five Steps to Create Your Future – 7/13/12

Or is the future just a place you will happen upon?

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Other of Interest 6/15/12

There is no rule that says you have to market your internet business solely on the internet. If building a profitable and legitimate business is your goal then you will need to expand outside of the internet. Sure it is cheaper to market your business using online methods (most of these methods are free!), but doing that means that you won’t ever truly reach your full business potential. Marketing your business offline increases your potential client base exponentially. As a marketer it is your duty to go to where ever the customers are located. So this means branching out to the offline market. Read on to learn about several of the offline tactics that works on everyone: even you.

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Other of Interest 5/28/12

Everyone knows that a successful business, be it online or brick and mortar, needs a smart strategy and constant attention. Today, that strategy needs to incorporate social media marketing. You should start using the newest marketing techniques now before they become outdated.

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Other of Interest 5/28/12

Facebook has become a arena of its own on the internet and promoting on Facebook is critical these days. The place where we could find lost mates and communicate easily with our favorite folk, and see photos of out favourite stars has changed a lot since it started.

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Other of Interest 5/16/12

Search engine optimization will help get your website found by search engines and therefore by potential readers. SEO is also a huge industry. You might have heard that only web experts can understand SEO. See for yourself!

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Other of Interest 5/16/12

Businesses are always looking for ways to lure more customers without affecting their bottom line too much. A great way method that can be used immediately is known as email marketing. If you wish to learn more about utilizing this strategy to increase the success of your business, read this article. The following information will explain how your business can benefit.

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Other of Interest 5/16/12

The lead generation process can be straightforward, but the general public find the entire process isn’t just labor intensive and time consuming, it can be weighed down with problems.

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Other of Interest 5/16/12

Even beginning Pc users can develop a thriving organization, and you’ll be able to succeed too. The guidelines supplied right here will guide you along the path to becoming a extremely productive Online marketer.

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Other of Interest 5/8/12

Remember that what works well for one business situation with developing more email marketing tips may not work successfully with your business. How well you understand the people in your particular niche is critical, and it seems to us, based on observation, that lots of marketers have no clue about it. Nothing beats this kind of research for the advantage it gives you with your marketing and advertising efforts. Perhaps the most significant reason is due to creating an effective process for marketing and advertising. There really are no two ways about this; you must take your cues from what is known and use it skillfully. So that is why you must do the work in terms of discovering what your market is all about.

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Other of Interest 5/8/12

As an Internet Marketer you should already know how, in the long run, good advertising plays a major role in helping you build and grow your business. While you have all sorts of free promotional methods to select from, you are going to have to leverage a variety of advertising methods in order to find the level of success that you want to find. The question that bothers most people is this: if advertising is such a vital part of your IM success, how do you get it to truly give you the success you want? What steps do you think you should be taking to make sure that you’re getting a fantastic return on your investment? Here are three things that will help you get better results from your advertising campaigns.

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Other of Interest 5/8/12

The financial service industry is facing solemn challenges which is rooted in incessant imbalances, coupled with long term low interest, rise in asset prices and huge savings and credit imbalances. A reliable report predicted that these business and financial trends will definitely lead to a constant risk to the market. Provided below are key trends, which investors, employees and leaders in the financial service arena have to reckon, for purposes of laying down ideal strategies in the future.

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Other of Interest 5/8/12

Email marketing is one of the most innovative ways that you can market your wares to people who are likely to buy them. It does, however, take some know-how to build an effective email list. This article will show you some things you can do that will help you be successful with email marketing.

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Other of Interest 5/8/12

If you have ever tried and failed with on-page optimization and off-page, then you are with a lot of company. That has been true ever since the phrase and practice were invented many years ago. There is a huge amount of content on the net about SEO, but you really must be careful what you take in and use. If you are a Google worshiper, then you will not do any SEO because they do not want it – up to you. No need to go through anguish with SEO or on or off page factors, so you can begin your education right here.

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Other of Interest 5/8/12

The term social media specialist is heard frequently these days, but many people may not know exactly what it means or what that kind of job would involve. A social media specialist would be a useful addition to any business or organization, as they know how to utilize social media as part of an SEO campaign, which is essential in the current digital world. Your company has to have a voice in the social media conversation in order to keep up with the competition and this requires utilizing all the major social networks. Examples of such networks would include YouTube, Facebook, Twitter and Pinterest. Other services provided by such companies may include the creation of a social media strategy.

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Marketing & Sales News 3/11/12

Marketing & Sales News 3/11/12

State of Market Research: Analyze This   To whom do brands turn for help when they are calibrating their marketing mix for a coming launch? And, as some sales forces shift focus toward customer satisfaction instead of traditional sales quotas, how are commercial teams sizing up rep compensation? Last question: Who are drugmakers increasingly counting […]