Tag: "marketer"

0
TCPA – Capacity to Autodial and Burden of Proof

TCPA – Capacity to Autodial and Burden of Proof

Recent TCPA case is a cautionary tale for telemarketers The Telephone Consumer Protection Act (TCPA), which allows individuals to file lawsuits and collect damages for receiving certain unsolicited commercial text messages, faxes, pre-recorded calls or autodialed calls, has made headlines again. The Federal Court for the Western District of Wisconsin recently ruled that a defendant […]

0
Brands look at Agencies use of Client Data

Brands look at Agencies use of Client Data

Brands Get Nervous About Data Ownership Data is the issue du jour. CEOs are now frequently asked what their “big data strategies” are, and CMOs are being pressured to turn the volumes of information their companies collect into business insights and cunning marketing strategies. That’s prompting many clients to panic and to question where their […]