Tag: "Customer Support Helps"

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How to Use Customer Service to Refine Your Buyer Persona

Use Customer Service to Refine Buyer Persona – 9/1/12

How to Use Customer Service to Refine Your Buyer Persona HubSpot published an article recently advocating that marketing teams leverage customer service to refine buyer personas. Author Pamela Vaughan argued that since service reps talk to customers all day, they possess insights that could help refine these hypothetical target customer profiles. I thought this was […]