Tag: "business growth"

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Corporate Social Media Trends – 2/27/13

Inc. 500: LinkedIn Replaces Facebook as Top Social Tool LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD. More than 8 in 10 companies listed on […]

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Stop Measuring Customer Satisfaction and Start Understanding It

Start Understanding Customer Satisfaction

Stop Measuring Customer Satisfaction and Start Understanding It Customer satisfaction is a term that is bandied about freely within the corporate world. Managers are measured on it; employees are paid bonuses on it; and firm strength is based, in part, on it. Satisfaction is one of the most common metrics used to measure customer sentiment. […]