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Reference – Comparison Table of Survey Methods and Possible Outcomes

Marketing Surveys / Data Collection Methods – Compare / Pros and Cons

With customer surveys and market research, the more information you collect, the better. But, different markets, methods, times, and demographics penetrate differently. The more channels you use, the more customers will respond; but, at what expense and with what certainty?

Here is a quick comparison table of possible expected outcomes when deploying marketing survey method alternatives.

Marketing Surveys  / Data Collection Methods - Compare / Pros  and Cons

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