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Social Network Usage and Gender Statistics

Women Dominate Every Social Media Network — Except One (Infographic)

A greater percentage of adult U.S. women use Facebook, Tumblr, Pinterest, Instagram and Twitter than their male counterparts. The one social network that boasts more men is the professional-networking site LinkedIn.

That’s according to data compiled in the infographic below by Alex Hillsberg at the personal finance website FinancesOnline.com.

According to the infographic, 76 percent of U.S. adult women use Facebook, compared to only 66 percent of U.S. adult men. Meanwhile, 30 percent of women check their social media outlets multiple times per day, compared to 26 percent of men. And 53 percent of women are likely to access deals for a particular brand or item through social media, while only 36 percent of male survey respondents do the same.

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Social Network Usage and Gender Statistics

Created By hbr.org all rights and accrediation belong to the original author [Article by Catherine Clifford ], via entrepreneur.com