Understanding Social Media Marketing In 2012 And Google Panda / Penguin Updates 7/13/12

Understanding Social Media Marketing In 2012

It is so difficult to keep up with social media marketing in 2012, so much so that even experts are throwing in the towel. Your goal should be, if you want to succeed in business, to maintain a mindset that is proactive and preventative in order to survive. A successful mindset is another way of saying this. The walls should not crash down on you before you do this! Your approach should be to be prepared, and handle all changes speedily and with tact. In a way, it is sort of like chess, where the major players in social media are constantly changing the pieces and rules around. They want innovation and change to route through them, the global monopolist in the social media game.

There are a few things you should do as a result of the Google Panda and Penguin updates. Make sure your house is in order as they say. You cannot have duplicate content on your site. This is something you need to make sure of right away. It is imperative that you look at even your administration pages – these can also have duplicate content. It is not very clear as to what “quality content” means in regard to the latest Google update, just so you know. It is important that you remove any content on your site that you think is low quality at all. All you have to do is remove it, and move on from there.

Your website will probably have a lot of text, but it may also have other content as well. If you want your site to be profitable, then different types of content have to be used. You can improve your overall site by adding things like videos for people to watch or podcasts for them to download. This is just about the basic mechanics of content which are important. But don’t forget that you cannot have low quality content in your videos or other content. By ignoring this particular strategy, businesses tend to hurt their businesses more than help them. If you want to lower your bounce rates, and also increase the time people are on your site, make your content more valuable.

Anyone with a business online, or off-line, can benefit from social media, taking advantage of the ability to communicate with so many people so effectively. It is so easy to leverage human nature, using peer pressure to effect a change in the decisions that people make. There is a lot of intense social pressure that goes on, and some people can’t handle it! Those in authority always have something to say, and you listen to them. You can present their opinions to your audience and let them know what is going on. This is actually a little devious but it can work very well if you present it properly. People like to be part of the herd, and you use “herd mentality” to your benefit.

Everyone should be using social media and Facebook for their business. Here is the main reason. Remember that Facebook has a very general audience. They are not going there to buy anything. The results that you get with Facebook can be positive, but remember to keep your marketing on the down low.