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Five Steps to Create Your Future – 7/13/12

Five Steps to Create Your Future

Or is the future just a place you will happen upon?

If people are to survive in difficult times they must hone their minds and think more effectively. The many fortunes commenced in the Great Depression of the 1920s and ’30s are probably attributable to this. Other and more recent economic downturns have seen similar successes arise.

So where will you be left in these current economic conditions?

Your personal views of the future will change when you make your own luck and in doing so you will change your own capabilities and skills. Luck is something you make for yourself.

Challenges bring opportunities, opportunities to create your own future. Alternatively you can be lead into another person’s future, and accept the inevitable consequences. And the challenges you will face in the year ahead are without doubt much greater than you are likely to have faced as yet in your own lifetime.

Take these five steps to create your future.

1. Concentrate on your key customers

Who are your key customers? They are those customers in market niches which provide the majority of your profits.

Because key customers trust you and believe they have developed a relationship with you they will be buying from you more frequently and in larger amounts than other customers. The relationship and trust arises because you meet their needs, solving whatever business, personal and emotional problems they have.

So in these times you will want to preserve this relationship by nurturing and protecting them. This will ensure that your competition doesn’t get their hooks into them.

2. Prepare Plan B

What could bring you down, despite concentrating on your key customers, is if difficult economic conditions adversely affects their business or their industry. It may not be good enough to rely on those customers coming through the door.just

If economic conditions badly affect their industry or business, customers coming through the door may slow to a trickle.

So ready Plan B.

The essence of Plan B to to have already determined other markets that are either doing well, or are likely to do well, and identified the prospective clients in those markets. Secondly you should have established how you are going to secure them.

3. Master your business

Really understanding your business will help you nurture your key customers, and service Plan B customers.

Doing everything in its proper time with the data to support a little thought and analysis will go a long way to protect and improve your position at times such as these.

Possession of some facts and data will enable you to make better and more effective decisions.

4. Make certain your marketing is effective

Ineffectual marketing wastes both your time and your money. Sales are the only justification for your marketing. If sales are not being achieved by your marketing then it has cost you both for no gain. Yet another profit leak.

Now is not the time for shotgun promotions. The medium you use needs to be target your key customers, and not every Joe, Jack and Jill in the population.

You need to make sure your sales message does three things; get and hold your prospective customer’s attention, and then lead to action.

5. Formalize your systems and procedures

Properly documented, well laid out and readily available good systems and procedures are evident in all excellent businesses, and not just scraps of paper which are thrust at a new employee saying “This is how we do this”.

If you have been in business for a few years, it is highly likely that you have developed sound procedures. But it is equally likely that you haven’t documented them.

Documenting your procedures ensures that you make fewer mistakes which have to be recovered.

These five steps will get you on the path to create your own future, and change both you and your destination in the process.