Other of Interest 5/8/12

Marketing Tips for Small Businesses

1. At the end of the year, have a free calendar available to your customers. This can be something you do annually to market your business. Make sure the calendar prominently features your company’s name, address, and contact information. You should also make sure that the photos used in the calendar are somehow connected to either your industry or your company. Your customers will look at this calendar every day and will be reminded of your business.

2. Consider holding an informational seminar about your company’s goods or services that is open to the public. Make sure the bits of information you share at your seminar are relevant to the attendees, rather than simply being generic facts about your business or industry. It is essential to use this chance to attract potential customers with information about why your business is the best choice for them.

3. Create a video or series of videos that market your company. You can upload these videos to your website when they are complete. One great idea is to do a weekly video series for several months. This will keep people coming back to your website every week. If people are interested in what you are saying on your videos, they are likely to choose your company next time they need the product or service you offer.

You must make certain that the videos you post look professional. In the event that your videos are not well-written or appear to have been produced inexpensively, people who view them will probably not find your company appealing. It is, therefore, not a waste of money to pay a professional producer when you film your video series.

4. Create a press release that promotes your business and have it printed in your town’s newspaper. This is a great way to reach a large amount of people. If you don’t have a marketing department to write the press release for you, you may consider hiring a professional writer for this task.

5. Make sure that your company is involved in community events. This is an excellent way to market your business. For example, think about registering for your area’s Chamber of Commerce, which will allow you to network with other local professionals. Additionally, think about asking if you can speak at your area’s schools’ career days.

Sometimes it is difficult to develop unique marketing ideas when you own a small, local business. There are numerous reasons that this is sometimes a frustrating task. Companies that have utilized the same slogan or marketing plan for a number of years, for instance, often have trouble seeing when that campaign is no longer functioning effectively. This article is intended to provide you with some marketing ideas you may not have thought of previously.