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Other of Interest 5/28/12

Why Use Whitehat SEO

Search engine optimization is confusing for many. This is because most of those people aren’t able to apply it practically so they don’t know how simple it is. The Internet is full of misinformation about SEO. This bad information usually leads to efforts going in the wrong direction. Blackhat SEO is typically used by websites when they don’t feel like putting the required effort into doing things in an ethical way. They don’t want to wait for their rankings to happen. They do not want to do the hard work that is often required. They do not realize that when they use these methods, though, they usually cause more harm to their site. The purpose of this article is to prove that you can use whitehat SEO on your website to get good results.

You don’t want your website to be penalized so make sure you use clean design techniques. The sort of site design that you have will also play a major role in how you get your search engine ranked. Do not make things overly complicated by using methods that are unethical like doorway pages or doing anything that is designed to fool the search engines. It’s important that the design of your website be simple yet predictable. The site needs to have an uncomplicated navigation system and should be easy to follow. The more efforts that you put into your site’s design, the better it is. It’s important that your design be search engine friendly but still professional.

You need to remember that the search engines react more favorably to sites that get updated on a regular basis. It’s true: a consistent updating schedule is going to be a challenge to maintain. But also remember that nothing worth having ever comes easily. When you focus all of your efforts on keeping your website updated regularly, you are going to see that your rankings will increase. You are going to see that the search engines are taking notice of you before others do. This doesn’t mean, however, that you can use any old content you want to update your site. The truth is that you need to make sure that you put in a real and regular effort to offer good value to the people who visit your site.

Analyzing your site’s performance, its traffic and which keywords are giving you returns is pretty much necessary. How often you look at your metrics and what you look at just depends on where you are with your site. If you’re not comfortable with Google Analytics then you can also use some of the paid services out there. So, if you are going for high rankings, then this is a must-do business task that you cannot afford to ignore.

It isn’t hard to become intrigued by the various blackhat techniques that you see all over the place. If you truly want to see long-term results from your website then it is important to depend only on whitehat techniques. There is so much more that you can get just by being ethical. You are going to get so much more respect and understanding and satisfaction from doing the right thing. The most important part of choosing and employing whitehat SEO is to give the search engines what they want from you. Since they’re giving you the traffic you need, it isn’t right to take advantage of you. Change the way you think and work to help them.