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Other of Interest 5/28/12

Creative Strategies for Keeping Traffic On Your Blog and Getting them to Subscribe

The effort to provide better blog content that keeps people coming back to your blog over and over again never goes away. Obviously what is most important is that you give your audience the best quality information you can give them. When we say “quality content” what we mean is content that offers true value to readers in an effective way. Beyond the question of sheer content, there are lots of other things you can use to increase the amount of impact of your articles and your blog posts. Achieving more powerful and moving content is the subject of today’s article.

There is so much wisdom and value in finding the best ways to involve people on your blog–aka interaction. Getting them to actually move their hands with the mouse and use their keyboard is a good thing. You do this because it helps to give them reasons for sticking around on your blog and to come back. This is why you need to find simple but interesting ways to up your interaction with readers. Asking questions at the end of a blog post, embedding a video and putting up a poll are just some of the ways you can do this.

If one of your goals is to use your blog to beef up your e-mail list, it’s a good idea to make sure that you put your opt-in box in a good spot which, typically, is on the right hand side of the page and near the top. We aren’t kidding, this is the placement that almost always turns out the best response. Some people have found high levels of success with a fly-in. Make sure, however, that you’re testing out a parallel approach in terms of actually talking about your freebie offer…like an ebook that gets mentioned in strategically published blog posts. You could talk, for example, about a subject that also relates to the freebie you’re offering for opting in. Then, at the end of the post, you can write a little something about how the reader can learn more about something that is related and relevant.

If you know or understand SEO then you should already understand the value associated with internal linking. If you do this properly (which involves having enough content to need it and to be effective with it), you could actually raise your SEO score with it too. So this is another method for internal linking that you can test on specific pages and track the results. In the body of your post put some in-line links to other pages on the blog. Within the body of your content use relevant anchor text to link to another page or post–don’t just let these links languish in your sidebars or in your footers.

When it comes to the technical aspects of blogs, you can devote all your time to it if you wanted to there is so much. The truth is, though, that as a business person you understand that this isn’t entirely practical or something you really want to do in most cases. It is, though, in your best interest to learn about the important aspects of it, like for your security. If you jump in and go at your own pace, you’ll learn what you need to know in a short period of time. This way you’ll be able to take care of things on your own.