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Other of Interest 5/28/12

Facebook, Twitter and Four Square Social Media Tips

Everyone knows that a successful business, be it online or brick and mortar, needs a smart strategy and constant attention. Today, that strategy needs to incorporate social media marketing. You should start using the newest marketing techniques now before they become outdated.

Facebook Places was a now-defunct knockoff of Foursquare. It allowed Facebookers to check in at certain locations using their cell phones. Provide discounts for users who check in at the Facebook Place that hosts your store and show the check-in to the clerk. Foursquare is another popular networking site that can help you to promote your business.

Even though social media marketing might be something new to you that you are toying with, don’t think that the basic fundamentals don’t apply. Good business agendas still trace their initiation to a thoroughly thought out press release, and determining the perfect audience. Social media marketing combines the best of digital and traditional methods to achieve business goals.

If you need ideas for setting up your Facebook page, check out your competitors’ pages. What are they doing well, and what does not seem to work? Your competition’s pages can inspire you in terms of your page by showing you best and worst practices. Put together your page in an appealing way that also stands out from others.

One effective strategy for generating traffic to a business is the use of social media marketing. Business also benefits when customers share product reviews and other information with their friends and contacts. You can entice your customers by offering special deals, and friendly competitions as a means to promote your business.

When you upload a new YouTube video, always add links to your website, and Facebook or Twitter pages. If you can convince YouTube viewers to follow you within Facebook or Twitter, the chances of them sharing your videos with others is higher.

Ad placement is a very important part of social media marketing so you should experiment until you find the most effective places for ads on your site. You need to experiment with this to see which areas work best, but it’s worth the time spent!

Link your social media to LinkedIn to expand your exposure. You can expand your horizons quickly by adding a LinkedIn share button to the top of your blog. Anyone who’s impressed with your blog will be able to instantly let people on LinkedIn know about it. 100 million users on LinkedIn who might potentially share your blog with their friends translates into a lot of potential profit for you.

Reorganize your perception of social media tools. Sites like Facebook and Twitter aren’t just about games and superficial updates anymore. Here, you can attract an entirely new set of people. With the insights here, you are now much more informed about how social media can be utilized. Sign on to some of these popular websites, and get to work!