Other of Interest 5/16/12

Easy Ways To Improve Business

While the best ticket to success is offering unparalleled service and amazing products, it can be tricky to pique the interest of new clients. In order to get people to sit up and take notice of your business, use some of the following easy and inexpensive tips.

For those businesses that have a store front, there are many ways to bump up foot traffic, but perhaps the easiest is by creating an amazing sign. If your current signage is drab and dull, consider a total redesign or even creating a neon sign. Lighting up your signage is a great way to attract clients, as the eye is attracted to light, so the sign will definitely be seen.

A custom neon sign might seem like a big expense, but they typically range from about $300 to $600. Keep in mind that this is a one-time expense, so it really offers a good bang for your buck. There are many companies that can create a custom neon sign, such as LightGod.com, which can actual take just about any existing sign and transform it into a neon sign. LightGod.com also has a variety of custom LED signs, as well as pre-made neon signs that you can use to decorate your shop or store front.

If you don’t currently have a website, then you are definitely behind the times. This should be an essential part of your business plan. The actual monthly expense for a website will rarely cost more than $10 per month. While you can even create a simple website yourself using a template, unless you are fairly savvy about programming, it is far easier to hire someone to design a site for you. A basic site will probably cost about $700 at the very least, but for a simple site you probably need not spend more than $1,500. However, if you do plan on having an online store, this will increase your design costs, because it is simply more complicated to create.

Custom products that display your business logo and information are another easy way to promote a store or company. Don’t send out anything, from a fax to an email to a letter, without it having your logo attached. You can even pass out free pen, pencils and sticky notes with your company information. This will keep your business visible. Another inexpensive idea is to design a magnetic sign to display on your car, advertising your businesses and showcases the website address. Bumper stickers or license place frames also can be customized.

Business promotion is a big part of the game, so make sure that you start thinking about creative ways to run your office. You don’t have to spend tons of money to get noticed, but adding signs, creating a website and customizing products can really give your shop a competitive edge.