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Other of Interest 5/16/12

No Lead Generation Process Is Bulletproof!

The lead generation process can be straightforward, but the general public find the entire process isn’t just labor intensive and time-consuming, it can be weighed down with problems.

First, not all leads are created equal. What you want in order to effectively close your leads is a highly qualified lead, meaning the contact information of an individual who has somehow voiced an active interest in your product, service or opportunity. The challenge is some companies keep their lead generation and sales departments separate. So some other person may have the job of generating leads and receive payment for volume. So they produce any type of lead and pass them on to you. Some might be qualified, some may not be qualified.

Which is disappointing and frustrating to say the least and if part of your income relies on commission from sales, you are most probably going to get annoyed as well. But do not get angry, what’s better is just to build your own big lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have ready you are simply wasting precious time. You will make much more if you spend most of your time and energy presenting only to qualified prospects.

By creating your own lead generation process, you simply will not have this problem. You may still generate one or two sub-standard leads, but generally you’ll find yourself making a load more cash. Especially if you are making an attempt to build a social marketing business or any business actually, because you wish to find yourself in a position of generating too many leads and more prospects than you can handle. From these large numbers, the best of the best will rise to the top.

Name or brand recognition can help the lead generation process seriously, because folks like to do business with those they know, like and trust. So take care to include one or two trust elements into your system like featuring a well-known company name, guru or brand. If you are promoting a fairly new company, product or opportunity, sprinkle 1 or 2 known company emblems into your marketing pieces like those offered by MasterCard.

Always have a particular target market in mind before planning any prospecting, advertising or informational reports. Who, specifically, is the individual you wish to attract. How old are they? What quantity of money do they make? What is their average level of education? Write or design all your promoting pieces to match these demographics and you’ll raise your results. As an example, if you offer mens work boots, writing to all men generically, including those who work in an office, doesn’t make any sense. Write specially for your target market.

Use the worldwide reach of the web to attract your target market versus pitching to them. This suggests you want to find out what your market is looking for and then make it easy for them to find that info, product or service with you. Yes, there is a science to creating a useful online lead generation process.