Tele-Depths / Surveys News 3/21/12

Unbound by convention, Carr Knowledge delivers atypical success for clients


A 27-year-old Denver police officer ventures into the Max Muscle Sports Nutrition store on South Colorado Boulevard looking for some sports nutrition products and quality advice to help her achieve a healthier lifestyle and enhance her performance during regular Krav Maga workouts.

Riding a horse 1,350 miles away along the foothills of Mt. Rainier in Washington State, an unconventional marketing and advertising executive is tracking the police officer’s in-store experience on his smartphone, making certain not only that her visit is exceptional, but that she is engaged as a member of the booming MyMaxMuscle.com nationwide online community.

It is astride one of his beloved steeds or on his hands and knees nurturing his organic garden where 48-year-old Rich Carr generates the concepts that grow into some of his most successful and profitable ideas – ideas that have transformed the performance of more than 100 clients throughout the country, including several in Colorado.

Carr is “probably the best marketing mind in the online world and retail world that I have met to date,” says John Wood, the owner of multiple successful national health and nutritional businesses, including U.S. Wellness Meats, the largest seller of all-natural grassland beef in the country.

[In Denver, Carr can be heard regularly on 710 KNUS AM radio, where he is an expert contributor to the popular weekend business-to-business Sunday newsmagazine, Business Unconventional.]

Carr’s own transformation, from a run-of-the-mill radio DJ and ad salesman, to the in-demand counselor who now regularly hosts senior corporate marketing and advertising executives on pilgrimages to his horse park-cum-office in quaint Orting, Washington (population 6,746), is a bona fide American Dream-Come-True story.

Just a dozen years ago, Carr Knowledge Interactive Marketing and Advertising consisted only of Carr and his laptop.

His journey began even earlier, arriving at the radio station each day at 3 a.m. to play tunes and entertain other early risers.

Although it was not his responsibility, Carr found himself contemplating ways that he could package radio ads with events and other media to deliver better sales results to his station’s advertisers.

With his official workday ending at 9 a.m., Carr took it upon himself to try his hand at ad sales and discovered he was quite good at it.

Moreover, Carr quickly concluded that advertising – be it on radio or in any other medium – needs to be strategically integrated with all other customer exposures, including in-store experiences, online, word-of-mouth, customer surveys and special events.

Carr recalls that his true epiphany was that businesses must evolve from “using the media” – the conventional method – to “being the media” – which eventually became the Carr Knowledge method.