Marketing & Sales News 2/11/12

As Retail Sales Have Worst Year Since 1984, Online Sales Buck the Trend

Perth based SEO Company Oracle Digital announces its release of new SEO strategies and tactics to help businesses gain more profits with the use of online tools

(PRWEB) February 11, 2012

Perth SEO Company Oracle Digital have reaffirmed that the use of online tools is necessary in order for businesses to rise up from the financial slump that many have been experiencing over the years.

Over the past 27 years, retail sales in Australia have grown the least in 2011, primarily caused by the decision of most customers to cut on their spending in order to pay debts. This has been shown by the Australian Bureau of Statistics, which state that annual retail sales in 2011 grew for only 2.4 percent, which is the lowest since 1984.

It was also shown that the Christmas season, which many businesses consider to be one of the busiest among all, produced very minimal profits for 2011. Such factors as the cold weather, the global financial crisis and many others were attributed to the said low numbers, the same affecting numerous businesses – from cafes, restaurants, retail stores and many others.

These low numbers, according to AMP Senior Australian Economist Bob Cunneed, are very “soft,” the latter stating that the previous year has ended in very disappointing terms. He even suggests that the Australian central bank should consider another rate cut in view of a business market that has been slowly dwindling over the years.

On the other hand, there are also those who suggest that these low numbers may have been caused by the cold weather during November and December of 2011. This has been attested to by Ms. Besa Deda, the chief economist of the Bank of Melbourne, who said, “Cold weather might have contributed to weakness in the sense that the rain and cooler weather might have kept consumers indoors more.”

Because of the seemingly more challenging business environment, many retail stores and businesses have now begun engaging in campaigns using the Internet as a platform. This change in strategy is in relation to the higher market reach that is presented by the World Wide Web, coupled with the lesser expenses that it brings, as well as with the fact that this platform allows a business to entice prospective customers even while one is at the comforts of his own home – thereby solving the decrease in sales due to bad weather and other factors.

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